Making money passively on Amazon has become a sought-after goal for entrepreneurs, side-hustlers, and anyone looking to supplement their income without sacrificing too much of their time. Amazon’s vast marketplace and global reach provide several opportunities for generating income without continuous active effort. While it requires some upfront work, the potential for sustained earnings makes it attractive to many. Here’s how someone can build a passive income stream using Amazon.
1. Amazon FBA (Fulfillment by Amazon)
Fulfillment by Amazon is one of the most popular methods for earning passive income through the platform. With FBA, sellers send their products to Amazon warehouses, and Amazon handles storage, packaging, shipping, and customer service.
- Choose a product to sell – research using tools like Jungle Scout or Helium 10
- Source the product from a manufacturer, often using sites like Alibaba
- Ship inventory to Amazon’s fulfillment centers
- List and market the product on Amazon
Once everything is set up, sellers can largely automate the process, making it a powerful passive income source.

2. Kindle Direct Publishing (KDP)
Amazon’s Kindle Direct Publishing platform lets authors self-publish eBooks and paperbacks to reach millions of readers on Amazon. This is ideal for writers, bloggers, or anyone with valuable information or a story to share.
By investing time in writing and publishing a book, authors can earn royalties for years to come.
Steps include:
- Write and format your book or outsource to a professional writer
- Create a compelling book cover
- Upload your manuscript to Amazon KDP
- Choose royalty options and pricing
Authors can earn up to 70% royalty on eBooks sold via Kindle, and additional income through paperbacks and distribution to other markets.
3. Amazon Merch on Demand
With Amazon Merch on Demand, users can upload custom designs that Amazon will print on t-shirts, hoodies, tote bags, and more. Amazon handles fulfillment, production, and shipping—designers earn royalties on every sale.
This service is perfect for graphic designers and artists looking to turn their artwork into revenue without managing inventory or logistics.
Get started by:
- Applying for a Merch by Amazon account
- Uploading original artwork and choosing which products it appears on
- Setting your price and calculating potential royalties

4. Affiliate Marketing with Amazon Associates
Amazon Associates is an affiliate program where users earn a commission by promoting Amazon products through unique links. When someone clicks the link and buys a product, the affiliate earns a small percentage of the sale, even if the product bought isn’t the one originally clicked.
This is an ideal passive income method for bloggers, YouTubers, and social media influencers who frequently recommend products.
How it works:
- Sign up for the Amazon Associates program
- Generate unique affiliate links for Amazon products
- Place those links on websites, videos, or emails
- Earn commissions for every qualifying purchase made through your link
5. Private Labeling
Private labeling involves sourcing generic products, branding them uniquely, and selling them on Amazon. It’s a more advanced version of Amazon FBA but offers higher profit potential. Building a strong brand can lead to long-term market dominance in a particular niche.
This method requires a solid business plan and a marketing strategy but can generate highly scalable and sustainable passive income once established.
FAQs
- Q: How much money can I make passively on Amazon?
A: The amount varies widely. Some sellers earn a few hundred dollars per month, while others generate six or even seven-figure incomes annually. - Q: Do I need to invest money upfront?
A: Yes. Most passive methods like FBA and private labeling require an initial investment for inventory, tools, or product development. - Q: Is Amazon passive income truly “set it and forget it”?
A: Not entirely. These methods reduce time involvement once set up, but occasional updates, performance checks, and customer interactions may still be required. - Q: Can beginners without technical skills use these methods?
A: Absolutely. Many tools, tutorials, and communities support beginners every step of the way. - Q: What’s the easiest method to start with?
A: Affiliate marketing is often considered the easiest since it requires no inventory and little to no upfront cost.
Whether choosing FBA, KDP, merchandise, or affiliate marketing, Amazon offers numerous ways to create revenue that continues to flow even while you sleep. With focus, research, and consistent effort in the beginning, anyone can tap into the power of Amazon’s passive income potential.